SEO Tips for Startups

Top 10 SEO Tips for your startup website

Promoting your startup website, Can you do without search engine optimization? Without search engine optimization, you cannot have a successful presence online; turn strangers into visitors, visitors into prospects, prospects into customers and customers into influencers of your brand.  Here are a few SEO tips to make your website rise in ranking.

  1. Follow a single theme or idea

‘Simplicity is the ultimate sophistication’ can be one of the ideas for a website. Your entire website, be it copy or design should follow this single principle. This is just an example; you can have a single vision on which your entire website is built.

  1. Draw other websites towards you

Ask other websites to link to you, which can work occasionally if you have really good content. Apart from this, you cannot do anything much. Also, start guest posting to other blogs to get some links. No matter what you do the fact still remains that inbound links are critical to SEO.

  1. Place the keywords where they are needed

Add the keywords in the domain name, description, tagline blog categories, titles, page content, site title, etc. You can play with a lot of this with WordPress.

  1. Have a URL structure that has meaning

Some sites have distasteful permalink structures that use numbers to name pages. This is absolutely not required.  Not only is it bad for SEO, it does not even looks ugly.  Use a URL that includes text instead of numbers and incorporate keywords in your URLs.

If a page’s URL reads:

Change the URL to:

  1. Discard what slows you down

Remove any element in your website design that will lengthen your page load time. In fact, this point should be on the top of your priority list. Some of the villains that slow you down include large images, flash graphics and useless plugins.

Related Article : Top 8 Local SEO Tips

  1. Keywords should be a part of the image

Use keywords that reflect the site topic and place them in the image title, description, and alt attributes. Remember to re-title the file name if it does not display your main keywords. For instance, use SEO-tips.jpg instead of j1234.jpg.

  1. Is your website indexed on search engines?

Usually, search engines will search and index your content, but if they do not, make it sure they are crawling on your website, so that people search for you online.

  1. Link only to the websites that add value and are relevant

You can add a blogroll, link list, or resources page on your website. However, do not go overboard with this as each outbound link is a “thumbs up” for another site. If this task is done in the right manner, it establishes you as a trusted authority on your particular topic.

  1. Be willful about adding links to the internal pages

This is what normally a content management system would do.  In case it falters, you have to be intentional about it and manually link important pages from your homepage and cross link them with each other.

  1. Refresh your website regularly

Sites with dynamic content often rank higher than those with static content. That’s why blogs and directories (like Wikipedia) do so well on search engines. They are constantly being updated with new content.

It is known fact that sites with dynamic content ranks higher than those with static content. This is the reason why directories, such as Wikipedia and blogs do well on search engines. There is constantly new content churned out to remain active.

Many of these SEO tips can be applied to your startup website as well. If you are even more curious on how your site performs, there are a lot of free SEO tools available. How are you promoting your start up? Have you defined any SEO Strategy? Share your views in comment below, would love to answer your queries!

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