Here’s a situation. You have set up the website, created the content strategy and outlined the content marketing plan for your client.
Your team (including you) has spent many hours in ensuring you launch the site on time. But when you discuss your content strategy with your client, he (or she) replies, “Oh, you don’t have to worry about it, we’re doing it in-house.”
And by in-house, your client means, he (or she) is doing it.
While you have a team of experts ready to start the project, your client removes the possibility. And because you don’t want to seem like a salesman, you stop asking the client to let you create the content.Continue reading…