Brand Voices

Create Brand Voices Easily With Your Own Simple Guide

You can’t create style guides for every client out there. A content style guide takes a lot of effort and time to create.

But with multiple writers working on the project, you can’t risk their brand voice and its consistency. Different writers have different styles and they can easily the touch of the brand.

Instead of creating a complete style guide every time, you can create a simple plan to take care of this problem.

How to Create the Simple Guide?

A content style guide provides a complete picture of what words to use and what rules to follow. Your simple guide doesn’t provide that information.

It only focuses on the brand voice. A brand voice is important for communicating with the audience. It ensures that the brand is distinct and separate from the rest of the market.

Your simple guide will help you with every client you work with. You can follow this simple structure to create voices for all kinds of brands:

Personality Traits:    E.g. Calm, Friendly, Expert, etc.  
Example of How to Write:    E.g. Don’t leave yet! We have a surprise for you.  
Example of How to Not Write:    E.g. Do you want to miss our surprise?  
Explanation:    E.g. We want to seem friendly and casual. We don’t want to seem daunting or instil negative emotions.  

Such a simple table will go a long way in helping you stay in a particular voice. You can use it with different clients and brands.

When and How to Use it?

Once you have completed creating the content strategy, you can create this table. Use it create the brand voice for your client (or yourself).

The ‘personality traits’ section contains the main attitude of the brand. You can add multiple traits in this section depending on the brand’s requirements.

By providing examples, (what to write and what not to write) you can mitigate voice-related errors as well.

Also Read: A Simple Guide on How to Create the Ultimate Template for your Content

What are its Advantages?

•    Ensures Consistency:

Consistency is vital for any brand. Your simple guide will help the writers stay consistent. It will remind them of the brand’s voice.

Even if you’re working with freelancers, you’ll not have problems explaining the brand’s voice. They can follow this guide.

•    Improves Productivity:

You can create it quickly. Once it is created, your writers and designers will know what kind of end-products you want. They will work accordingly.

When content creators know what is needed, work gets done faster.

•    Adaptable:

No matter what niche you’re in, this guide will help you in creating brand voices. You can use it for brand tones as well because a brand voice uses multiple tones to communicate.

•    Avoiding Vagueness:

Many times writers forget the brand voice. They write from the perspective of a company and don’t think of the brand’s personality. Due to this, the content sounds pale and vague.

On the other hand, some writers become too casual. The examples present in your simple guide ensure writers don’t forget the voice.


This simple table can be an effective tool for many marketers. When you’re serving your clients you’re also serving their audience. Your simple guide will help you in doing so.

Have you tried this guide? Do you have any questions? Feel free to share.

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