Brand Voices

Create Brand Voices Easily With Your Own Simple Guide

You can’t create style guides for every client out there. A content style guide takes a lot of effort and time to create.

But with multiple writers working on the project, you can’t risk their brand voice and its consistency. Different writers have different styles and they can easily the touch of the brand.

Instead of creating a complete style guide every time, you can create a simple plan to take care of this problem.

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content strategy for website

Content-focused website design- Does it work?

Content is king.

You hear this statement everywhere around the web. When everyone is focused on creating high-quality and engaging content for the audience, it is certain that it will have some impact on the web design, right?

Some years ago, design and content were completely separate. Your website’s design was mostly dependent on your brand and its purpose.

But now the web design is focused on user-experience, SEO and your content strategy as well.

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How to Create the Ultimate Template for your Content

A Simple Guide on How to Create the Ultimate Template for your Content

You start a project with multiple content creators. You have a team of designers, writers, SEOs and experts on the subject matter to create the content for you.

But soon you realize the situation is getting out of hand. Everyone is doing something and you’re getting nowhere. There are so many things you can include in your content so you feel confused. And you wonder, “How can I escape?”

It can happen to any organization. And there is a sure way to avoid such chaos.

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How to Stop your Client from Writing the Content

7 Tricks on How to Stop your Client from Writing the Content

Here’s a situation. You have set up the website, created the content strategy and outlined the content marketing plan for your client.

Your team (including you) has spent many hours in ensuring you launch the site on time. But when you discuss your content strategy with your client, he (or she) replies, “Oh, you don’t have to worry about it, we’re doing it in-house.”

And by in-house, your client means, he (or she) is doing it.

While you have a team of experts ready to start the project, your client removes the possibility. And because you don’t want to seem like a salesman, you stop asking the client to let you create the content.

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Writing Amazing Web Content

6 Steps of Writing Amazing Web Content

Becoming a publisher has become much simpler. All you need is a PC, a steady internet connection and something to write about.

Before the internet, getting your content ‘published’ was very difficult. Now, you can self-publish.

However, the simplicity of content publication has generated a misconception – “Web content is easy to write.”

It isn’t. The basics of writing a good copy apply on web content as well. You’ll need to follow the fundamentals to create content which captivates the readers.

Still, web content is easier to write than any other one. With the basics in mind and flair to write, you can start creating content for the internet.

How Web Content is Different from others?

Offline content (print media, brochures, etc.) is quite different from the online one. The difference lies in how people consume the content.

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Content Strategy for Omnichannel

3 Content Strategy Trends to watch out for in Omnichannel Marketing

Omnichannel marketing has recently become a powerful tool for branding and connecting with your audience. It’s surely one of the best methods to establish strong relationships with your customers and enhance your customer retention rate.

Adaptive content strategy has also become essential for modern marketers. But it’s important to identify the latest trends in this sector to keep your brand up to date.

Here they are:

  1. Content can be re-used
  2. Omnichannel marketing needs more innovation
  3. Personalized Marketing is essential

Content can be Re-Used

Publishing content on multiple channels is essential for any marketer to reach a wider audience. It lets you connect with more people and leverage the available technology with more effectiveness.

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Tips on Content Decisions

5 Tips on How to Make Good Content Decisions

Has your team every published something which you didn’t want to?

And when you asked your teammates they also didn’t want to publish it?

Miscommunication can cause many problems in content creation. And such mistakes damage productivity as well as the order of your organization. Whether your content creation team comprises of 4 members or 50, it’s important that you resolve these issues.

Getting rid of miscommunication and making a smarter content decision isn’t a difficult task. In fact, by following certain steps, you can easily resolve this issue and optimize your team’s functionality.

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Social Media for Branding

5 Social Media Tips For Ultimate Brand Engagement

Many of the Business worldwide have directly acquired social media bandwagon. Whereas some or you can say many of the companies opted social media just because their competitors are doing so or might be they have been mandated from top authorities. This will surely take you nowhere if you try to just copy other companies social media strategies without the accurate knowledge of Social Media. It would lead to disaster and you would definitely not be able to reach near your ROI on spends.

This article will help your brand conquer the essentials of social media that cannot be ignored. So, just make sure that you could grab as much as you can, coz these tips could have a huge impact on companies Social Media Strategies and leads to ultimate brand engagement.

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15 Common Blogging Mistakes & How to solve them

Are you blogging consistently or want to start your journey of blogging? We all love to pen down our achievements for our valuable brands or experience. Let me unfold to you the deep secrets of blogging.

In tenure of 6 years, I have written and published heaps of niche blogs. In the verve of challenging times, I have gathered lot of creative lessons on blogging and shared valuable strategies that aid to build your community.  The pile of errors, clinch of trials made my journey a stronger, smoother and easier. In our daily lives, I am sure we all read lot of blogs, sometimes for entertainment, leisure, gossips, learning or self awareness. Isn’t it?  As an evangelist and digital marketer nothing fascinates me more than reading a blog.  It gives me a strength to learn, virtue my talent and same time abide my confidence level of learning something different.  Apart from the learning angle, Blogs does empower your goals of connecting with your audiences and builds a long term search engine rankings.  There is no second thought to it that blogging gives you immense money, but it is important to gain it wisely.

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