A Simple Guide on How to Create the Ultimate Template for your Content
You start a project with multiple content creators. You have a team of designers, writers, SEOs and experts on the subject matter to create the content for you.
But soon you realize the situation is getting out of hand. Everyone is doing something and you’re getting nowhere. There are so many things you can include in your content so you feel confused. And you wonder, “How can I escape?”
It can happen to any organization. And there is a sure way to avoid such chaos.
Use templates. They provide you with a structure and instructions to follow. So no matter how big your content creation team is, it’ll know what it needs to do.
Why use a Template?
“A goal without a plan is just a wish” – Antoine de Saint
A template will guide your team on what it has to do (what it doesn’t need to). It will help your team understand which tasks are essential for content creation.
Apart from that, having a template will help you in training new members as well. you can tell them exactly what your requirements are.
Templates remove the hurdle of starting everything from scratch. Your content planning will take less time and so, you’ll be more productive. But not every template is great.
Your template should have some essential elements to make sure it meets your requirements and satisfies your users. The following points will help you in this regard.
How to Create the Ultimate Template?
Your ultimate template will depend on your site’s requirements such as your targeted audience, time-frame, available resources, etc.
However, there are a few basic elements with which you can begin. You can modify these elements on basis of your demands:
Things to Include:
These are the fundamentals of your template. Not only do these points help you enhance your content quality but they also help you improve the user experience of your content.
• Maintenance. How long will you keep the content on your site? How many times will you update it? When will it be taken down?
• Purpose. What is this page trying to accomplish? Why are you creating it?
• Technical Consideration. Do you need additional technology for this page? What will be their costs?
• Targeted Audience. Which segment of your audience will this page target? Will another segment of your audience also like this page?
• Future Consideration. Will you need to add something on this page later? If you will need to, then when? Will you create content related to this page in the future?
• Call to Action. Which CTAs will you use on this page? How many times will they be used and at which locations?
Following are some points you’ll want to include for good SEO.
• Keywords. Which primary keywords will you target on this page? Are there are secondary keywords you want to target with this page as well?
• Meta Descriptions. Will you include keywords in your meta description? If you will, then which ones?
• ALT and Title tags
• Literacy score
• Added Technical Elements. Will there be any pop-ups or similar technical elements related to this page?
If you don’t know much about SEO, then consider reading Moz’s SEO Guide. They provide a comprehensive explanation of its various aspects.
These are the points you will need to consider for the on-page content:
• Links. Which links will be present on this page and where?
• Images, video and audio.
• Downloads. Will your page be featuring any downloadable files? Where will the download link be placed?
Using the pointers above, you can create the perfect template to meet your content requirements. You add more sections to the pointers above depending on your site’s requirements.
What do think of templates? Have you tried this template? Share your thoughts.