How to Stop your Client from Writing the Content

7 Tricks on How to Stop your Client from Writing the Content

Here’s a situation. You have set up the website, created the content strategy and outlined the content marketing plan for your client.

Your team (including you) has spent many hours in ensuring you launch the site on time. But when you discuss your content strategy with your client, he (or she) replies, “Oh, you don’t have to worry about it, we’re doing it in-house.”

And by in-house, your client means, he (or she) is doing it.

While you have a team of experts ready to start the project, your client removes the possibility. And because you don’t want to seem like a salesman, you stop asking the client to let you create the content.

There are many drawbacks of such a situation. In most cases, clients underestimate the technical aspects of content creation or branding.

 The following are some ways you can prevent your client from writing the content.

The Deadline

You have determined a launch date for the website. Everything’s in order except the content.

And that’s because it’ll be developed in-house. Punctuality is vital for the success of any project.

Clients take up the job of content creation because they think it’s easy. Tell them that it’s not. Inform them of the various projects that get delayed only because the content wasn’t produced on time.

The delay in website launch will damage your client’s business goals as well. Don’t forget to mention this point.

Design Development

It’s always better to start the design of a website after having some content.

Why?

Because it helps the designers in understanding the words, fonts, and their quantity.

You can’t develop an effective design with Lorem Ipsum. It is possible if you want mediocre results but it’s certain you won’t want that.

When you know that you need to provide your designers with a draft of content to start working, you should tell the same to your client. Having a more realistic, engaging, and responsive design will ultimately benefit the client’s website.

Also Read: 6 Steps of Writing Amazing Web Content

With adaptive content strategy essential for online businesses design creation on the basis of content is important.

Showing the importance of content

It’s certain that your client has many tasks to perform. He (or she) has to manage the business, look after the departments and perform a multitude of related tasks.

Not only your client other people in his (or her) business will also have some responsibilities. And when someone among them will have to create the content, it’s certain that the task will get delayed.

The end result?  Low-quality content after the deadline.

This happens because your client doesn’t prioritize the content. And clients don’t make content a priority because they don’t understand its value.

What you should do is tell them how your clients have tried creating content but found it very difficult. Tell them of the different processes your team will do and how it can provide quality content in less time.

Brand’s Consistency

The consistency of a brand is essential for building trust. If you say something now and change your words later, how will others trust you?

The same goes for a brand. And when your client will be creating content in-house, chances are, it will not have a definite tone or voice. Your client might not be aware of a voice or tone as well.

And even if they are, it’ll be very difficult for them to stick with the same voice throughout their content. If there are multiple content creators in their team (e.g. your client’s secretary) then it’ll worsen the situation.

Inform your client that your team will create content in a specific voice and tone, matching the brand personality. Express the need of your client’s expertise so they don’t feel left out.

Connecting with Customers

A website’s content is the primary method to communicate with its audience. That’s why many professional writers struggle with writing great content.

Your audience can only read what’s present on the website. How you express your thoughts? What words do you use?

If your client will publish a sloppy copy, it’ll only result in bad marketing. And writing the words isn’t everything.

Your client will need keyword research, content formatting and an effective content strategy to make sure it gets maximum reach and provides value to the readers.    

Tell your client that your team understands the situation. It’ll use its experience and expertise to create easy to comprehend and valuable content for the audience.

Don’t hesitate in showing past examples.

The Consequences of Bad Content

You know how the quality of content can influence its performance. In this highly competitive market, even mediocre content doesn’t perform well.

The headline alone can make or break the success of an article. Tell your client about the harmful effects of bad or mediocre content. If your high-quality content can increase the conversion rates by even 2% or 3% then tell them.

Because such a small change can result in many benefits (thousands in revenue, more customers, better brand, etc.)

Be honest with your client. Tell them their investment in producing better content will always yield better results.

Finding New Things

Your client will get many insights on his or her business while discussing the content creation with your team.

Your writers will be asking questions like “What are the values of your business?” “What makes you unique?” And answering these questions will help your client in uncovering new things related to the business.

Working with your team will help your client in developing new ideas and finding opportunities which weren’t visible before.

Discussing problems helps in finding solutions and remind your client about this aspect.

Conclusion

Persuading clients about content creation is tricky. Each client is different with different goals. So you’ll need to adapt accordingly.

And ultimately, it’s only to help your clients. Your client will gain the most from your content creation.

What do you think of these points? Have some tricks of your own? Feel free to share.

Leave a Reply

Next ArticleA Simple Guide on How to Create the Ultimate Template for your Content