content strategy for website

Content-focused website design- Does it work?

Content is king.

You hear this statement everywhere around the web. When everyone is focused on creating high-quality and engaging content for the audience, it is certain that it will have some impact on the web design, right?

Some years ago, design and content were completely separate. Your website’s design was mostly dependent on your brand and its purpose.

But now the web design is focused on user-experience, SEO and your content strategy as well.

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How to Create the Ultimate Template for your Content

A Simple Guide on How to Create the Ultimate Template for your Content

You start a project with multiple content creators. You have a team of designers, writers, SEOs and experts on the subject matter to create the content for you.

But soon you realize the situation is getting out of hand. Everyone is doing something and you’re getting nowhere. There are so many things you can include in your content so you feel confused. And you wonder, “How can I escape?”

It can happen to any organization. And there is a sure way to avoid such chaos.

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How to Stop your Client from Writing the Content

7 Tricks on How to Stop your Client from Writing the Content

Here’s a situation. You have set up the website, created the content strategy and outlined the content marketing plan for your client.

Your team (including you) has spent many hours in ensuring you launch the site on time. But when you discuss your content strategy with your client, he (or she) replies, “Oh, you don’t have to worry about it, we’re doing it in-house.”

And by in-house, your client means, he (or she) is doing it.

While you have a team of experts ready to start the project, your client removes the possibility. And because you don’t want to seem like a salesman, you stop asking the client to let you create the content.

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Writing Amazing Web Content

6 Steps of Writing Amazing Web Content

Becoming a publisher has become much simpler. All you need is a PC, a steady internet connection and something to write about.

Before the internet, getting your content ‘published’ was very difficult. Now, you can self-publish.

However, the simplicity of content publication has generated a misconception – “Web content is easy to write.”

It isn’t. The basics of writing a good copy apply on web content as well. You’ll need to follow the fundamentals to create content which captivates the readers.

Still, web content is easier to write than any other one. With the basics in mind and flair to write, you can start creating content for the internet.

How Web Content is Different from others?

Offline content (print media, brochures, etc.) is quite different from the online one. The difference lies in how people consume the content.

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Content Strategy for Omnichannel

3 Content Strategy Trends to watch out for in Omnichannel Marketing

Omnichannel marketing has recently become a powerful tool for branding and connecting with your audience. It’s surely one of the best methods to establish strong relationships with your customers and enhance your customer retention rate.

Adaptive content strategy has also become essential for modern marketers. But it’s important to identify the latest trends in this sector to keep your brand up to date.

Here they are:

  1. Content can be re-used
  2. Omnichannel marketing needs more innovation
  3. Personalized Marketing is essential

Content can be Re-Used

Publishing content on multiple channels is essential for any marketer to reach a wider audience. It lets you connect with more people and leverage the available technology with more effectiveness.

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Tips on Content Decisions

5 Tips on How to Make Good Content Decisions

Has your team every published something which you didn’t want to?

And when you asked your teammates they also didn’t want to publish it?

Miscommunication can cause many problems in content creation. And such mistakes damage productivity as well as the order of your organization. Whether your content creation team comprises of 4 members or 50, it’s important that you resolve these issues.

Getting rid of miscommunication and making a smarter content decision isn’t a difficult task. In fact, by following certain steps, you can easily resolve this issue and optimize your team’s functionality.

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Conversion Rate Optimisation Agency

Top 10 Best Conversion Rate Optimization(CRO) Agency in India

Still haven’t thought of working on your website’s Conversion Rate Optimization(CRO)? Now is the time. CRO is something that cannot be avoided at any cost in this consumer driven market. Many experts explain CRO differently but focus on same results after working upon it which is to get conversions eventually.

If you don’t take CRO seriously, your business might feel brunt of it. Besides, for venture based companies, CRO is an essential tool for growing its business.

What Is CRO(Conversion Rate Optimization)?

CRO is the most important marketing activity because it makes every visitor exponentially more valuable. –Rand Fishkin, Founder of Moz

As per the SEO Guru Rand Fishkin, CRO helps understand your audience’s intent, behavior and preferences. However, won’t it be amazing to see a rush in your site traffic?

Possibly, it could be because of the one of your articles gone viral, or due to organic searches. But after checking in your analytics account, you get disappointed as the rising views to your page haven’t contributed the bottom line of your business.

And what’s that?

Zero conversions!

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SEO For Real Estate Industry

SEO For Real Estate Market: The Ultimate Guide For 2018

Do you own a real estate business? Yet, you haven’t gone online? Well, you are missing on a huge opportunity and the prospects of growing your business manifolds.

Besides, you will be surprised to know what Google and the National Association of Realtors published last year about a real estate consumer trends.

It said…“When house hunting, 90 percent of buyers use the internet. In fact, 53 percent of buyers start their search online.”

Furthermore…Around 86 percent of home buyers have a great faith in real estate websites to source information when deciding to buy a home.

And so the very first step a buyer takes while buying or renting a home is going online and searching for more information.

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Best SEO Techniques

4 Best SEO Techniques That Will Help You Rank on Top of Google

Raise your hand if you want to rank first on Google.

Ok, you can put that down. All of us, without an exception, want to be there. Ranking top on Google has become sort of a trophy for all.

Not any ordinary trophy, but one that can possibly do good to your business. And, hey! It is free!

Organic SEO is perhaps the most economical and effective way to win new business leads. Ranking first in Google search results makes your webpage open to more leads and more business.

Also, people get past the first page of Google results. In fact, there is a joke amidst digital marketers that if anything is to be permanently hidden, put it on the second page of Google.

More than 95% of users did not check past the first page at all! (Digital Synopsis)

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digital marketing strategies for startups

6 Killer Digital Marketing Strategies For Startups

Businesses don’t survive without customers. agreed?

Your startup can have the most amazing product in the world, but without the right marketing, it’s not going to be successful.

Compared to traditional forms of marketing, digital marketing offers significant advantages. No wonder most digital businesses look at digital marketing as their primary marketing channel.

Digital marketing has leveled the playing field. Today small businesses with a small budget can reach the same people that only multi-million dollar businesses could reach a few years ago.

Today I will share 6 amazing digital marketing strategies for startups and other businesses. These will not just be concepts. These will be detailed strategies about how you can use tried and tested methods and make it work for your business.

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