Still haven’t thought of working on your website’s Conversion Rate Optimization(CRO)? Now is the time. CRO is something that cannot be avoided at any cost in this consumer driven market. Many experts explain CRO differently but focus on same results after working upon it which is to get conversions eventually.
If you don’t take CRO seriously, your business might feel brunt of it. Besides, for venture based companies, CRO is an essential tool for growing its business.
What Is CRO(Conversion Rate Optimization)?
CRO is the most important marketing activity because it makes every visitor exponentially more valuable. –Rand Fishkin, Founder of Moz
As per the SEO Guru Rand Fishkin, CRO helps understand your audience’s intent, behavior and preferences. However, won’t it be amazing to see a rush in your site traffic?
Possibly, it could be because of the one of your articles gone viral, or due to organic searches. But after checking in your analytics account, you get disappointed as the rising views to your page haven’t contributed the bottom line of your business.
And what’s that?