Before social media became popular, public relations was a passive role.
PR teams tracked events that damaged reputation, publish statements on industry news and sent releases about new product offerings.
With the arrival of social, that has changed. Many firms believe and implement the ideology that PR and social are now inseparable.
The idea makes sense as well. There is a great overlap between the functions of PR team and a social media team.
is social media the new PR?
Here are 4 reasons why social media is the new age PR.