Raise your hand if you want to rank first on Google.
Ok, you can put that down. All of us, without an exception, want to be there. Ranking top on Google has become sort of a trophy for all.
Not any ordinary trophy, but one that can possibly do good to your business. And, hey! It is free!
Organic SEO is perhaps the most economical and effective way to win new business leads. Ranking first in Google search results makes your webpage open to more leads and more business.
Also, people get past the first page of Google results. In fact, there is a joke amidst digital marketers that if anything is to be permanently hidden, put it on the second page of Google.
More than 95% of users did not check past the first page at all! (Digital Synopsis)