Google Analytics 360 Suite: Everything you need to know
Are you a prominent digital marketer who takes decisions on the bases of right data? Then Google has something really cool for you! Google is known for the announcements and rapid technology.
By launching a new products for enterprise marketers today this will directly challenge Adobe’s Marketing Cloud and similar services.
An enterprise-class solution for a multi-screen world
In our day to day life those are very intent-rich moments when we decide to buy something and start researching about those produtcs online with your nearest device. In these, consumer decided what to do, where to go and what to buy.
Being into marketing and analytics industry you know how important is to understand users behavior. So you can reach out to right consumers in the right moment with right message. But at the same time, its quite difficult to know the compete view of consumers journey and take decision on that data. And thats where Google Analytics 360 Suite comes into picture, a set of integrated data and marketing analytics products, designed specifically for the needs of enterprise-class marketers.
It all starts with understanding consumer behavior in the moment — getting the right insights, and then making your brand useful to consumers.
ALSO READ: Facebook Canvas Ads
Here’s what Pawan Divakarla, Analytics Leader at Progressive has to say about Google Anaytics 360 Suit: “The Google Analytics 360 Suite gave us the really big ah-ha moment. When we launched our mobile app, it provided insurance quotes. But after looking at the data, we saw people were attempting to buy insurance. So, we shifted our mobile strategy to offer ecommerce. Google gave us that insight,”
Google Analytics 360 Suite is Modern measurement tools that is simple to use. Following are some of the feature you can see in Google Analytics 360 Suite:
See the complete customer journey. Marketers require full visibility and context to see what’s really happening across all customer touchpoints, devices, and channels.
Useful insights, not just more data. Marketers need enormous computing power, data science and smart algorithms, all working together to quickly make sense of data for them. In other words, built-in intelligence to do the heavy lifting for marketers and make insights easy to see.
Enable better sharing within your organization. Marketers seek to put insights into everyone’s hands and get the whole company on the same page — resulting in stronger cross-functional goals and smarter decision-making.
Deliver engaging experiences to the right people. Marketers want to make their brand immediately useful to consumers. With integrations across multiple Google technologies, the suite products not only work well together, but also with other products, including AdWords, DoubleClick, and 3rd-party platforms — enabling marketers to take immediate action and drive business impact.
Google Analytics 360 Suite is set of six products , four of which are brand-new, the Google Analytics 360 Suite offers easy-to-use tools that enable sharing of data and insights throughout an organization.
- Google Audience Center 360 (beta)
- Google Optimize 360 (beta)
- Google Data Studio 360 (beta)
- Google Tag Manager 360
- Google Analytics 360, formerly known as GA Premium
- Google Attribution 360, formerly known as Adometry
Google Analytics 360 Suite launch date?
All the new products like Audience Center 360, Optimize 360, Data Studio 360, and Tag Manager 360 — are available today in limited BETA. It is only visible to Google Analytics Premium or Adometry Customers.
We’ll see how useful is those insights, after having look at the all products and data closely. In meantime what’s your take on this innovation by Google?
Do watch this video for more understanding: