social media for pr

4 Reasons Proves Why Social Media is New Age Public Relations

Before social media became popular, public relations was a passive role.

PR teams tracked events that damaged reputation, publish statements on industry news and sent releases about new product offerings.

With the arrival of social, that has changed. Many firms believe and implement the ideology that PR and social are now inseparable.

The idea makes sense as well. There is a great overlap between the functions of PR team and a social media team.

But,

is social media the new PR?

Here are 4 reasons why social media is the new age PR.

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Latest Social Media Trends

5 Social Media Trends We Are Sure to See in 2017

Social media is by far the most popular and one of the most lucrative marketing platforms for all types of companies. Today, with the increasing rise of social media, it has a potentially higher ROI as compared to other online advertisement techniques.

Rise of social media

According to Statista ( www.statista.com ), currently, there are over 2 billion internet users from all around the world who are active on social media sites. With the increasing popularity of mobile smartphones, this number is expected to reach millions more in a short period of time. Seeing the immense potential of social media the various global corporations and small companies have altogether invested over $30 billion in 2016 for social media advertising.

Dynamic social media

As the nature of the internet and its parts are truly dynamic, there is also a constant change and improvement in web technology as well. Apart from the conventional social media marketing techniques, such as a flash advertisement, scroll/pop-up ads, etc. there are a few noticeable futuristic social media trends that are worth looking out for.

Let me explain the 5 social media trends you are most likely to see in 2017:

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Facebook Canvas Ads

Facebook Canvas Ads: Detailed First Look

What Makes Facebook’s New Canvas Ads Distinguishing? I’ve tried to cover up and give you guys an overview all about Facebook’s Canvas Ads:

Keeping the users busy is one of the reasons that Facebook is such popular today. The huge user base that the social media carries has always been exciting for the advertisers. At the same time, Facebook has been coming up with features those create unavoidable environments for the advertisers. Good news is that it comes with another fascinating feature yet again, the Facebook Canvas.

What’s Extra With Canvas Ads?

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Social Media for Branding

5 Social Media Tips For Ultimate Brand Engagement

Many of the Business worldwide have directly acquired social media bandwagon. Whereas some or you can say many of the companies opted social media just because their competitors are doing so or might be they have been mandated from top authorities. This will surely take you nowhere if you try to just copy other companies social media strategies without the accurate knowledge of Social Media. It would lead to disaster and you would definitely not be able to reach near your ROI on spends.

This article will help your brand conquer the essentials of social media that cannot be ignored. So, just make sure that you could grab as much as you can, coz these tips could have a huge impact on companies Social Media Strategies and leads to ultimate brand engagement.

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