Social media is by far the most popular and one of the most lucrative marketing platforms for all types of companies. Today, with the increasing rise of social media, it has a potentially higher ROI as compared to other online advertisement techniques.
Rise of social media
According to Statista ( www.statista.com ), currently, there are over 2 billion internet users from all around the world who are active on social media sites. With the increasing popularity of mobile smartphones, this number is expected to reach millions more in a short period of time. Seeing the immense potential of social media the various global corporations and small companies have altogether invested over $30 billion in 2016 for social media advertising.
Dynamic social media
As the nature of the internet and its parts are truly dynamic, there is also a constant change and improvement in web technology as well. Apart from the conventional social media marketing techniques, such as a flash advertisement, scroll/pop-up ads, etc. there are a few noticeable futuristic social media trends that are worth looking out for.
Let me explain the 5 social media trends you are most likely to see in 2017: